M1 Advisor is advice for money that already sits at M1. Wealthnow is the AI for investing on the brokerage accounts you already have, including brokers other than M1. This page says what each one does, and what it does not do.
What is M1 Advisor?
M1 Advisor is M1's advice product for portfolios held in M1 accounts. You can link outside accounts so it sees your full picture, but its recommendations cover investments held at M1, not the accounts you keep at Schwab, Fidelity, Robinhood, or Interactive Brokers. M1 publishes its own fee. This page does not restate a number that can change on M1's site.
What is Wealthnow?
Wealthnow is the AI for investing. It connects 12,000+ brokerages, banks and financial institutions, including Robinhood, Schwab, Fidelity, Interactive Brokers, Coinbase, and Kraken. At supported brokers it routes the trades you approve through your own account. The others connect read-only. Never custodial. It does not hold your money. The pricing page shows the current consumer price, including when the app is free during beta.
Wealthnow vs M1 Advisor
| M1 Advisor | Wealthnow | |
|---|---|---|
| Where it applies | Accounts held at M1 | Brokerage accounts you connect, at 12,000+ brokerages and banks |
| Custody | M1 holds the account the advice covers | Your broker keeps custody |
| What you approve | Advice on the M1 portfolio | Every live trade before it is placed, at supported brokers |
| Other brokers | Can be linked for the full picture; recommendations cover M1 only | Read, and trade where that broker supports it |
If your investing life is an M1 account and you want advice on that account, M1 Advisor is built for that job. If you want research across brokers you already use, Wealthnow is the closer fit.
Frequently asked
Does M1 Advisor manage accounts at other brokers?
No. You can link outside accounts so M1 Advisor sees your full picture, but its recommendations cover accounts held at M1. Wealthnow connects brokerage accounts you already have at supported brokers and leaves the assets there.
Is Wealthnow a registered investment adviser?
No. Tengu LLC is not currently registered as an investment adviser with the SEC or any state and is not a broker-dealer or custodian. No trade is placed until you approve it.
Do I have to move money to M1 to use Wealthnow?
No. Wealthnow does not require an M1 account. Funds stay at the brokerage you connect.
